The International Coach Federation (ICF), defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential. Coaches honor the client as the expert in their life and work, and believe every client is fundamentally whole, creative, and resourceful.

The coach’s responsibility is to:

  • Discover, clarify and align with what the client wants to achieve.
  • Encourage client self-discovery.
  • Elicit client-generated solutions and strategies.
  • Hold the client responsible and accountable.

The coaching process helps clients dramatically improve their outlook on work and life, while developing leadership skills and unlocking potential. If you are curious whether you
might benefit from coaching, ICF has published a useful infographic,
Feeling Stuck?

ICF Feeling Stuck

Kyle Forester Co-Founder of Big Switch, speaking on Stanford’s Entrepreneurial Thought Leaders podcast:

“The question was, who do I use as a sounding board? […] I’ve had, at times, an Executive Coach. You’d be amazed at how many people do have that. It’s been extraordinarily useful.” [Hear the Audio]

Our coaching approach is designed to fully support you in developing your leadership and future promise.

Together, we assess your strengths, needs, and growing edges. You will work with ICF-certified coaches to create greater awareness and choice to support your development as a leader.

We share the same goals as you: your success.